Campaign Overview — Kids Boxing Ad (Primary)
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Total Spend
£0
Full campaign period
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Total Leads
1,072 total enquiries
0
Enquiries generated
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Avg Cost Per Lead
↓ Strong performance
£0
Per enquiry generated
👁️
Impressions
0
Times your ads were seen
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Reach
0
Unique accounts reached
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Avg Frequency
0
Avg times each account saw ads
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Link Clicks
0
Clicks to your landing page
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CPM
£0
Cost per 1,000 impressions
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The Headline: Kids Boxing Ad is your lead engine — and it's delivering.
Your Kids Boxing Ad has generated 1,072 leads on £5,750 spend — an average CPL of £5.37. The "New Leads Ad – Copy" creative is outperforming the original "kids boxing" ad (CPL £4.91 vs £6.55). The algorithm has correctly identified and backed the better creative. Your Cadets Video Ad is a newer, smaller campaign generating 38 leads at £15.17 CPL — still in early optimisation. The system is learning. Do not disrupt it.
Full Period Comparison — Kids Boxing vs Cadets Video
🥊 Kids Boxing Ad — Full Period (Apr 2024 – Mar 2026)
Spend£5,750.52
Leads1,072
CPL£5.37
Impressions989,421
Avg Frequency2.91
Avg CPM£5.81
🥋 Cadets Video Ad — Full Period (Sep 2025 – Mar 2026)
Spend£576.63
Leads38
CPL£15.17
Impressions69,546
Avg Frequency2.14
Avg CPM£8.29
Visual Breakdown
Cost Per Lead by Ad
Lower is better — only ads that generated leads are shown
Budget Allocation
How Meta's algorithm distributed your £6,327 total spend
Spend vs Leads — Efficiency Map
The ideal ad sits top-left (low spend, high leads). Bubble size = impressions.
Ad Performance Ranking
All Active Ads — Full Data Table
| Ad Creative |
Spend |
Impressions |
Link Clicks |
Leads |
CPL |
CTR (all) |
Quality Rank |
6 Actions to Improve Your Results
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Why the algorithm backs "New Leads Ad – Copy" over the original
Meta's system runs a live auction for every ad impression. It predicts which of your ads is most likely to generate a lead at the lowest cost — and bets your budget on that ad. New Leads Ad – Copy wins the auction repeatedly because it has proven a lower marginal cost per lead (£4.91 vs £6.55). The original "kids boxing" ad still runs because it provides valuable data and prevents the system from over-concentrating on one creative. This is the algorithm working correctly. Don't fight it — feed it better creative for the Cadets campaign.