MANUS CADET AD
act_292086574973503 · Performance Dashboard
📅 Report: 27 April 2026
LIVE DATA
Meta Ads Performance Report

Your Ads
At a Glance

A clear, no-fluff breakdown of how your campaigns are performing and exactly what to do next.

Full Period: All-time data  ·  Last 7 Days: 20 Apr – 27 Apr 2026
Campaign Overview — All Accounts
💰
Total Spend
£0
Full campaign period
🎯
Total Leads
+10 last 7d
0
Enquiries generated
💷
Avg Cost Per Lead
↑ £9.70 last 7d
£0
Per enquiry generated
👁️
Impressions
0
Times your ads were seen
👥
Reach
0
Accounts Center accounts reached
🔁
Frequency
0
Avg times each account saw ads
🖱️
Link Clicks
0
Clicks to your landing pages
📊
CPM
£0
Cost per 1,000 impressions
⚡
The Headline: CPL is up this week — here's what to watch.
Over the last 7 days your Cost Per Lead is £9.70 (vs £8.75 full-period average), generating 10 leads on £96.98 spend. This is a normal fluctuation — the algorithm is still optimising. Monitor frequency and creative freshness. Do not make major changes during this period — let the system stabilise first.
7-Day vs Full Period Comparison
📅 Full Campaign (All-Time)
Spend£25,008.73
Leads2,857
CPL£8.75
Impressions5,377,626
Frequency4.54
CPM£4.65
🔥 Last 7 Days (20 Apr – 27 Apr 2026)
Spend£96.98
Leads10
CPL£9.70 ↑
Impressions15,892
Frequency—
CPM£6.10 ↑
Visual Breakdown
Cost Per Lead by Ad
Lower is better — only ads that generated leads are shown
Budget Allocation
How Meta's algorithm distributed your £25,009 spend
Spend vs Leads — Efficiency Map
The ideal ad sits top-left (low spend, high leads). Bubble size = impressions.
Ad Performance Ranking
🏆
Top Performers
Lowest CPL · Most efficient spend
New Leads Ad
£2033.51 spend · 348,778 impressions
£4.35
467 leads
New Leads Ad – Copy
£4054.45 spend · 643,838 impressions
£4.96
818 leads
DANCE Leads Ad
£343.28 spend · 66,526 impressions
£5.28
65 leads
kids boxing
£2002.40 spend · 386,425 impressions
£6.57
305 leads
⚠️
Underperformers
Highest CPL — system is deprioritising these
Retargeting Leads Ad
£71.68 spend · 7,729 impressions
£71.68
1 leads
cadet New Leads 3
£48.06 spend · 7,997 impressions
£48.06
1 leads
11
£83.02 spend · 8,854 impressions
£41.51
2 leads
Tailored leads campaign 01/04/2025
£78.10 spend · 10,377 impressions
£39.05
2 leads
mace franchise
£465.82 spend · 752,874 impressions
—
0 leads
ULA Awareness ad
£220.62 spend · 207,126 impressions
—
0 leads
All Ads — Full Data Table
Top 15 Ads by Spend
Full campaign period · All-time data · 27 April 2026
Top performer Mid tier Underperformer
Ad Creative Spend Impressions Link Clicks Leads CPL CTR Quality Rank
6 Actions to Improve Your Results
01
🔴 Do First
Scale Your Hero Creative — "New Leads Ad – Copy"
"New Leads Ad – Copy" has generated 818 leads at £4.96 CPL — it's your engine. Build 2–3 new variations with different opening hooks or visuals, same core message. Feed the algorithm before creative fatigue sets in.
💡 Impact: Expected impact: Maintain sub-£5.95 CPL as you scale. Prevent a sudden performance cliff.
02
🟡 Do Next
Test "New Leads Ad – Copy" at Scale
"New Leads Ad – Copy" generated 818 leads at £4.96 CPL on £4054.45 spend. Duplicate it into a Dynamic Creative Test (DCT) with 2 headline variations. If it holds its CPL at higher spend, you've found your second hero creative.
💡 Impact: Expected impact: Potential to add 15–25 leads/month at competitive CPL.
03
🟢 Quick Win
Don't Manually Pause High-CPL Ads — Let the Algorithm Manage
Some ads show high CPL. But manually pausing them forces Meta to find replacements, which risks increasing your overall campaign CPL. The system has already deprioritised them — they're spending almost nothing. Leave them running. The algorithm is working correctly.
💡 Impact: Expected impact: Protects your £8.75 average CPL. Avoids disrupting the learning phase.
04
🔵 This Week
Monitor Frequency — Refresh Creative if It Exceeds 5.0
Your account-wide frequency is currently 4.54. When frequency exceeds 5.0, the same Accounts Center accounts are seeing your ads repeatedly — CTR drops, CPL rises. Set a weekly reminder to check frequency. If any ad set exceeds 5.0, refresh the creative immediately.
💡 Impact: Expected impact: Prevents your best performers from burning out. Maintains CPL efficiency.
05
🟣 Strategic
Consolidate Active Ads to 5 Maximum Per Ad Set
You have 86 ads with historical data. Running too many ads fragments the learning data and slows the algorithm's ability to exit the learning phase. Consolidate to your top 5 proven concepts. More data per ad = faster optimisation = lower CPL over time.
💡 Impact: Expected impact: Faster algorithm learning. More stable CPL. Cleaner data for decisions.
06
⚪ Plan Ahead
Build a Retargeting Campaign for Website Visitors
With £25,008.73 spent and 5,377,626 impressions generated, you have a significant warm audience. Build a retargeting campaign targeting website visitors and video viewers from the last 30 days. Retargeting CPL is typically 40–60% lower than cold traffic.
💡 Impact: Expected impact: Lower CPL from warm audiences. Higher conversion rates from familiar prospects.
🧠
Why the algorithm ignores some of your ads
Meta's system runs a live auction for every ad impression. It predicts which of your ads is most likely to generate a lead at the lowest cost — and bets your budget on that ad. Your top-performing ads win the auction repeatedly because they have proven conversion rates. Ads with no leads lost the auction early and were effectively deprioritised by the system — not by you. This is the algorithm working correctly. Don't fight it — feed it better creative.