Campaign Overview
💰
Total Spend
£0
Full campaign period
🎯
Total Leads
+10 last 7d
0
Enquiries generated
💷
Avg Cost Per Lead
↑ £6.34 last 7d
£0
Per enquiry generated
👁️
Impressions
0
Times your ads were seen
👥
Reach
0
Unique accounts reached
🔁
Frequency
0
Avg times each person saw ads
🖱️
Link Clicks
0
Clicks to your landing page
📊
CPM
£0
Cost per 1,000 impressions
⚡
The Headline: Your campaign is delivering leads at £5.39 CPL — well below industry average.
Over the last 7 days your Cost Per Lead rose to £6.34 (↑ from £5.39 average), generating 10 leads on £63.37 spend. Your full-period CPM of £5.85 is strong — you're buying attention efficiently. The algorithm has split budget between your two active ads and is optimising well. The job now is to feed it fresh creative and build on this momentum.
7-Day vs Full Period Comparison
📅 Full Campaign (30 Apr 2024 – 13 April 2026)
Spend£5,893.72
Leads1,094
CPL£5.39
Impressions1,007,782
Frequency3.17
CPM£5.85
🔥 Last 7 Days (06 Apr – 12 Apr 2026)
Spend£63.37
Leads10
CPL£6.34 ↑
Impressions9,239
Frequency1.21
CPM£6.86 ↑
Visual Breakdown
Cost Per Lead by Ad
Lower is better — only ads that generated leads are shown
Budget Allocation
How Meta's algorithm distributed your £5,894 spend
Spend vs Leads — Efficiency Map
The ideal ad sits top-left (low spend, high leads). Bubble size = impressions.
Ad Performance Ranking
All Ads — Full Data Table
| Ad Creative |
Spend |
Impressions |
Link Clicks |
Leads |
CPL |
CTR |
Quality Rank |
6 Actions to Improve Your Results
🧠
Why the algorithm ignores some of your ads
Meta's system runs a live auction for every ad impression. It predicts which of your ads is most likely to generate a lead at the lowest cost — and bets your budget on that ad. Your New Leads Ad – Copy wins the auction repeatedly because it has proven conversion rates (£4.93 CPL, 791 leads). The algorithm correctly allocates ~66% of budget to it. This is the algorithm working correctly. Don't fight it — feed it fresh creative variations to sustain performance as frequency rises.