Campaign Overview
⏸ Campaign Paused — No spend in last 7 days
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Total Spend
£0
Full campaign period
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Total Leads
0
Enquiries generated
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Avg Cost Per Lead
£0
Per enquiry generated
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Impressions
0
Times your ads were seen
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Reach
0
Unique accounts reached
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Frequency
0
Avg times each account saw ads
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Link Clicks
0
Clicks to your landing page
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CPM
£0
Cost per 1,000 impressions
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The Headline: Strong full-campaign results — campaign currently paused.
Over the full campaign period (08 May 2023 – 08 Jun 2026), you generated 227 leads at an average CPL of £7.54 on £1710.71 total spend. Your hero ad — Manus ad 11 transformation — drove 117 leads (52% of all leads) at £7.21 CPL. The campaign is currently paused. When you reactivate, the algorithm will need a brief re-learning period before returning to peak efficiency. Don't change the ad set structure on relaunch.
Full Campaign Summary
📅 Full Campaign (08 May 2023 – 08 Jun 2026)
Spend£1,710.71
Leads227
CPL£7.54
Impressions466,363
Frequency2.52
CPM£3.67
⏸ Last 7 Days — Campaign Paused
Spend£0.00
Leads0
CPL—
Impressions0
StatusPAUSED
ActionReactivate when ready
Visual Breakdown
Cost Per Lead by Ad
Lower is better — only ads that generated leads are shown
Budget Allocation
How Meta's algorithm distributed your £1,711 spend
Spend vs Leads — Efficiency Map
The ideal ad sits top-left (low spend, high leads). Bubble size = impressions.
Ad Performance Ranking
Full Ad Performance Table
| Ad |
Spend |
Impressions |
Link Clicks |
Leads |
CPL |
CTR |
Quality |
6 Actions to Improve Your Results
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Why the algorithm ignores some of your ads
Meta's system runs a live auction for every ad impression. It predicts which of your ads is most likely to generate a lead at the lowest cost — and bets your budget on that ad. Ads like Manus ad 11 transformation win the auction repeatedly because they have proven conversion rates. Ads with no leads (ad9, ad10, ad1_confidence) lost the auction early and were effectively switched off by the system — not by you. This is the algorithm working correctly. Don't fight it — feed it better creative.