MANUS CADET AD
act_41452704 · Performance Dashboard
📅 Report: 16 March 2026
LIVE DATA
Meta Ads Performance Report

Your Ads
At a Glance

A clear, no-fluff breakdown of how your campaign is performing and exactly what to do next.

Full Campaign: 16 Feb 2023 – 16 Mar 2026  ·  Last 7 Days: 09 Mar 2026 – 15 Mar 2026
Campaign Overview
💰
Total Spend
£0
Full campaign period
🎯
Total Leads
+36 last 7d
0
Enquiries generated
💷
Avg Cost Per Lead
↑ £8.98 last 7d
£0
Per enquiry generated
👁️
Impressions
0
Times your ads were seen
👥
Reach
0
Unique accounts reached
🔁
Frequency
0
Avg times each person saw ads
🖱️
Link Clicks
0
Clicks to your landing page
📊
CPM
£0
Cost per 1,000 impressions
⚡
The Headline: Your campaign is working — 179 leads at £7.50 CPL.
Over the last 7 days your Cost Per Lead rose to £8.98 (above £7.50 full-period average), generating 36 leads on £323.22 spend. Your CPM of £3.70 is excellent — you're buying attention cheaply. The algorithm has found your best-performing creative and is backing it hard. The job now is to feed it more of what works and prevent fatigue before it sets in.
7-Day vs Full Period Comparison
📅 Full Campaign (16 Feb 2023 – 16 Mar 2026)
Spend£1,342.60
Leads179
CPL£7.50
Impressions362,301
Frequency4.24
CPM£3.71
🔥 Last 7 Days (09 Mar 2026 – 15 Mar 2026)
Spend£323.22
Leads36
CPL£8.98 ↑
Impressions87,421
Frequency3.00
CPM£3.70 ↑
Visual Breakdown
Cost Per Lead by Ad
Lower is better — only ads that generated leads are shown
Budget Allocation
How Meta's algorithm distributed your £1,343 spend
Spend vs Leads — Efficiency Map
The ideal ad sits top-left (low spend, high leads). Bubble size = impressions.
Ad Performance Ranking
🏆
Top Performers
Lowest CPL · Most efficient spend
ad7 confidence txt ⭐
£18.82 spend · 2,705 impressions
£4.71
4 leads
ad7 childs too shy
£45.34 spend · 4,749 impressions
£6.48
7 leads
ad11 transformation ⭐
£616.15 spend · 176,507 impressions
£6.92
89 leads
ad4 curiosity
£133.70 spend · 16,825 impressions
£7.43
18 leads
⚠️
Underperformers
Highest CPL or zero leads — system is deprioritising these
ad5 screen time
£38.20 spend · 7,758 impressions
£19.10
2 leads
ad3 testimonial
£61.39 spend · 7,767 impressions
£15.35
4 leads
ad1 confidence
£7.09 spend · 1,280 impressions
—
0 leads
ad10 benefit stack
£0.70 spend · 27 impressions
—
0 leads
All Ads — Full Data Table
All 12 Active Ads
Full campaign period · 16 Feb 2023 – 16 Mar 2026
Top performer Mid tier Underperformer
Ad Creative Spend Impressions Link Clicks Leads CPL CTR Quality Rank
6 Actions to Improve Your Results
🧠
Why the algorithm ignores some of your ads
Meta's system runs a live auction for every ad impression. It predicts which of your ads is most likely to generate a lead at the lowest cost — and bets your budget on that ad. Ads like ad11_transformation win the auction repeatedly because they have proven conversion rates (89 leads, £6.92 CPL). Ads with no leads (ad9_carousel, ad10_benefit_stack) lost the auction early and were effectively switched off by the system — not by you. This is the algorithm working correctly. Don't fight it — feed it better creative.