Campaign Overview
💰
Total Spend
£0
Full campaign period
🎯
Total Leads
+10 last 7d
0
Enquiries generated
💷
Avg Cost Per Lead
↑ £18.06 last 7d
£0
Per enquiry generated
👁️
Impressions
0
Times your ads were seen
👥
Reach
0
Unique accounts reached
🔁
Frequency
0
Avg times each person saw ads
🖱️
Link Clicks
0
Clicks to your landing page
📊
CPM
£0
Cost per 1,000 impressions
⚡
The Headline: Your campaign is working — and improving.
Your 7-day CPL of £18.06 is above your full-period average of £8.75. This is partly driven by lower volume in the last 7 days. Your 'New Leads Ad – Copy' remains your strongest creative at £4.98 all-time CPL. Priority: connect your CRM to Conversions API and refresh 'kids boxing' creative.
7-Day vs Full Period Comparison
📅 Full Campaign (15 Jan – 07 Mar)
Spend£25,108.86
Leads2,870
CPL£7.06
Impressions271,777
Frequency3.66
CPM£3.71
🔥 Last 7 Days (28 Feb – 07 Mar)
Spend£180.61
Leads43
CPL£6.74 ↓
Impressions84,299
Frequency2.55
CPM£3.44 ↓
Visual Breakdown
Cost Per Lead by Ad
Lower is better — only ads that generated leads are shown
Budget Allocation
How Meta's algorithm distributed your £25,109 spend
Spend vs Leads — Efficiency Map
The ideal ad sits top-left (low spend, high leads). Bubble size = impressions.
Ad Performance Ranking
All Ads — Full Data Table
| Ad Creative |
Spend |
Impressions |
Link Clicks |
Leads |
CPL |
CTR |
Quality Rank |
6 Actions to Improve Your Results
🧠
Why the algorithm concentrates spend on your best ad
Meta's system runs a live auction for every ad impression. It predicts which of your ads is most likely to generate a lead at the lowest cost — and bets your budget on that ad. New Leads Ad – Copy wins the auction repeatedly because it has proven conversion rates (825 leads at £4.98 CPL). This is the algorithm working correctly. Don't fight it — feed it better creative and connect your CRM to unlock the next optimisation layer.