Campaign Overview
💰
Total Spend
£0
Full campaign period
🎯
Total Leads
+6 last 7d
0
Enquiries generated
💷
Avg Cost Per Lead
↓ £3.96 last 7d
£0
Per enquiry generated
👁️
Impressions
0
Times your ads were seen
👥
Reach
0
Unique accounts reached
🔁
Frequency
0
Avg times each person saw ads
🖱️
Link Clicks
0
Clicks to your landing page
📊
CPM
£0
Cost per 1,000 impressions
⚡
The Headline: Your campaign is working — and improving.
Over the last 7 days your Cost Per Lead dropped to £3.96 (down from £6.20 average), generating 6 leads on £23.74 spend. Your CPM of £6.14 is competitive — you're buying attention efficiently. The algorithm has found your best-performing creative and is backing it hard. The job now is to feed it more of what works and prevent fatigue before it sets in.
7-Day vs Full Period Comparison
📅 Full Campaign (30 Apr 2024 – 11 May 2026)
Spend£7,403.70
Leads1,195
CPL£6.20
Impressions1,209,233
Frequency2.75
CPM£6.12
🔥 Last 7 Days (04 May 2026 – 10 May 2026)
Spend£23.74
Leads6
CPL£3.96 ↓
Impressions3,869
Frequency1.15
CPM£6.14 ↑
Visual Breakdown
Cost Per Lead by Ad
Lower is better — only ads that generated leads are shown
Budget Allocation
How Meta's algorithm distributed your £7,404 spend
Spend vs Leads — Efficiency Map
The ideal ad sits top-left (low spend, high leads). Bubble size = impressions.
Ad Performance Ranking
All Ads — Full Data Table
| Ad Creative |
Spend |
Impressions |
Link Clicks |
Leads |
CPL |
CTR |
Quality Rank |
6 Actions to Improve Your Results
🧠
Why the algorithm ignores some of your ads
Meta's system runs a live auction for every ad impression. It predicts which of your ads is most likely to generate a lead at the lowest cost — and bets your budget on that ad. Ads like New Leads Ad – Copy win the auction repeatedly because they have proven conversion rates (827 leads at £4.99 CPL). Ads with no leads lost the auction early and were effectively deprioritised by the system — not by you. This is the algorithm working correctly. Don't fight it — feed it better creative.