Campaign Overview
💰
Total Spend
£0
Full campaign period
🎯
Total Leads
+43 last 7d
0
Enquiries generated
💷
Avg Cost Per Lead
↓ £6.74 last 7d
£0
Per enquiry generated
👁️
Impressions
0
Times your ads were seen
👥
Reach
0
Unique accounts reached
🔁
Frequency
0
Avg times each person saw ads
🖱️
Link Clicks
0
Clicks to your landing page
📊
CPM
£0
Cost per 1,000 impressions
⚡
The Headline: Your campaign is working — and improving.
Over the last 7 days your Cost Per Lead dropped to £6.74 (down from £7.06 average), generating 43 leads on £289.84 spend. Your CPM of £3.71 is excellent — you're buying attention cheaply. The algorithm has found your best-performing creative and is backing it hard. The job now is to feed it more of what works and prevent fatigue before it sets in.
7-Day vs Full Period Comparison
📅 Full Campaign (15 Jan – 07 Mar)
Spend£1,009.04
Leads143
CPL£7.06
Impressions271,777
Frequency3.66
CPM£3.71
🔥 Last 7 Days (28 Feb – 07 Mar)
Spend£289.84
Leads43
CPL£6.74 ↓
Impressions84,299
Frequency2.55
CPM£3.44 ↓
Visual Breakdown
Cost Per Lead by Ad
Lower is better — only ads that generated leads are shown
Budget Allocation
How Meta's algorithm distributed your £1,009 spend
Spend vs Leads — Efficiency Map
The ideal ad sits top-left (low spend, high leads). Bubble size = impressions.
Ad Performance Ranking
All Ads — Full Data Table
| Ad Creative |
Spend |
Impressions |
Link Clicks |
Leads |
CPL |
CTR |
Quality Rank |
6 Actions to Improve Your Results
🧠
Why the algorithm ignores some of your ads
Meta's system runs a live auction for every ad impression. It predicts which of your ads is most likely to generate a lead at the lowest cost — and bets your budget on that ad. Ads like ad11_transformation win the auction repeatedly because they have proven conversion rates. Ads with no leads (ad9, ad10) lost the auction early and were effectively switched off by the system — not by you. This is the algorithm working correctly. Don't fight it — feed it better creative.