The Headline: Your campaign is working — and improving.
Over the last 7 days your Cost Per Lead was £6.21 (up from £5.40 average), generating 19 leads on £118.01 spend. Your CPM of £7.28 is excellent — you're buying attention cheaply. The algorithm has found your best-performing creative and is backing it hard. The job now is to feed it more of what works and prevent fatigue before it sets in.